For Leo Burnett’s 78th anniversary celebration, the Chicago office didn’t “throw a party”—it became an all-building “78 RPM” creative takeover, sparked by a custom-pressed vinyl record of classic Chicago tracks curated with the Numero Group, and brought to life by invited creative talent transforming everyday agency spaces into immersive, track-inspired worlds. Inspired by Joyce Williams’ “The First Thing I Do in the Morning,” HoneyWired hijacked a conference room normally reserved for pitching brand ideas and flipped it into a daytime nightclub—fog pouring into the hallway, lasers cutting through the haze, DJs on deck, and bartenders serving fountain cocktails, Pimm’s Punch, and absinthe-forward drinks… all before most people had finished their first coffee.
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