Good Starts Young Snapchat Lens
Good Starts Young is a program supported by the Allstate Foundation. It teaches young people the skills they’ll need to become future leaders.

We created empty pedestals with future achievements engraved on them and placed them at the National Mall in Washington D.C. as students visit our nation's capital.

Young people could participate digitally around the world during the launch with our Snapchat AR Lens.

The Snapchat AR Lens let them create bust statues of themselves with a pedestal underneath. They could tap the screen to select the various aspirations mentioned on the pedestal.
Creative Direction + Design
Good Starts Young Snapchat Lens