Dwyane Wade’s debut as a Gatorade endorser was with the launch of Gatorade Fierce. The bold and intense flavors of Fierce were matched with NBA All-Stars Dwyane Wade, “Big” Ben Wallace, and Vince Carter toughing it out on the home turf of famous streetballers. We created an interactive messenger app, so you could create your own ballgame with your friends, unlock special shout outs, and watch the 60 sec commercial.