Dare To Tell Asian Stories PSA
3 out of 5 Asian Americans do not feel represented in advertising. For Asian American and Pacific Islander Heritage Month we created a PSA to question why advertising agencies don't cast these Chicagoans, Texans, Philadelphians, Los Angelenos, and New Yorkers in ads. And we dared advertisers to #TellAsianStories.

The lack of representation of Asian Americans in advertising perpetuates harmful stereotypes and excludes a significant portion of the population from seeing themselves reflected in the media. It is crucial for advertisers to accurately and positively represent Asian Americans in their ads, and to create advertising campaigns that are inclusive and reflective of the diverse communities they serve. By doing so, they can help to break down barriers and promote understanding and acceptance of all individuals, regardless of their race or ethnicity.

Featuring the talents of advertising industry professionals Justina Nguyen, Sid Philavanh, Tuan Huynh, Won You, Katrina T. and Shifa Zhang.
Creative Director + Producer