Good Starts Young Pedestals
Allstate Foundation
Good Starts Young is a program supported by the Allstate Foundation. It teaches young people the skills they’ll need to become future leaders. We created empty pedestals with future achievements engraved on them and placed them at the National Mall in Washington D.C., as students visited our nation's capital.

Each pedestal became an inspirational photo op, that made young people, parents and educators learn more about GSY’s programs. Stadiums full of teens experienced Pedestals at WE Day events around the country with a special film, the pedestals, and with a special Snapchat Lens.
Creative Direction + Design