Biggest. Assembly. Ever. with Zendaya

Day after day millions of teens in the US are completely humiliated, shamed, and abused. Bullying is rampant. Especially where they can't escape – at school.

We wanted to help fight bullying the one way most experts agree works better than detention, expulsion, and even jail – changing the culture of the school.

To do this, we needed to do something bigger. So we created the first ever nationwide live-streaming, real-time assembly. The Biggest. Assembly. Ever.

We partnered with Google and used their Hangout technology in a whole new way. With not just 10 people, but hundreds of thousands. Almost 500 schools across 4 timezones changed their schedules around to join us. Nearly half a million students watched the assembly on MeanStinks.com and commented on Twitter.

We added the anti-bullying expertise of blogger Alexis Jones from I Am That Girl. Then we heard cyberbullying stories from actor and singer Zendaya.

We then shared the dramatic story of one school's bullying culture: Granada Hills Charter HS. At the assembly we honored them with the first ever Mean Stinks Nicest School in America trophy for completely turning around a culture of mean.

The assembly earned over 400 million impressions organically. Simply fueled by the schools’ commitment.

The Biggest. Assembly. Ever. response was huge, but also remorseful.

The fight against mean makes a big difference. Making this assembly the Biggest. Assembly. Ever.