Biggest. Assembly. Ever.
To make a big impact in anti-bullying efforts, we partnered with Google, Zendaya, The Old Spice Guy, teen anti-bullying movie The D.U.F.F., and over 4,000 schools & 20,000 students who joined together for a nationwide live stream anti-bullying assembly.

Mean Stinks helped to shift the online conversation from negative to positive by encouraging students throughout the assembly to use their smart phones to do “Nice Takeovers,” flooding Twitter, Snapchat, Instagram and Facebook with thousands of messages of niceness, resulting in #MeanStinks becoming the third national trending Twitter hashtag.

“I was bullied in school for my height so I know how it feels when the ‘mean’ never ends,” said Zendaya. “In partnership with Secret Mean Stinks, I want girls everywhere to ‘Gang Up for Good’ against bullying. The Biggest. Assembly. Ever. provides the perfect forum to raise awareness about girl-to-girl bullying while encouraging girls to start choosing nice behavior over mean.”

“By partnering with Mean Stinks and being part of the Biggest. Assembly. Ever., we are able to directly reach and relate to kids all across the country to let them know that they’re not alone and that it’s up to them to stand up and make a difference,” said actress Mae Whitman