Greatness is often buried in the archives, which is why we built “Cannes You Match It?” This project is a historical deep-dive for the modern advertiser, designed to see if you can recognize the landmark ideas that shaped the industry. Whether you are a student of the craft or a seasoned professional testing your instincts against 40 years of winners, the goal is to bridge the gap between knowing a brand and understanding its creative legacy.

It is an interactive archive of the industry’s most celebrated work. Among the features of this simulator: You are tasked with reverse-engineering iconic campaigns from 1984 to the present day. To win, you must successfully pair the winning idea and strategy with the brand that brought it to life.

Play "Cannes You Match It?" here →