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PSA
Cannes You Match It?
Greatness is often buried in the archives, which is why we built “Cannes You Match It?” This project is a historical deep-dive for the modern advertiser, designed to see if you can recognize the landmark ideas that shaped the industry. Whether you are a student of the craft or a seasoned professional testing your instincts against 40 years of winners, the goal is to bridge the gap between knowing a brand and understanding its creative legacy.
It is an interactive archive of the industry’s most celebrated work. Among the features of this simulator: You are tasked with reverse-engineering iconic campaigns from 1984 to the present day. To win, you must successfully pair the winning idea and strategy with the brand that brought it to life.