Small Wonder x Virgin Hotels
Small Wonder
During Lollapalooza weekend, Small Wonder, an eco-conscious haircare brand, made a notable impact with a celebration at Virgin Hotels Chicago’s Cerise Rooftop. The event featured vibrant Small Wonder branding, live performances by Lolla artist Dasha, and DJ sets, creating an electrifying atmosphere. Forty hotel guests received complimentary Wonder Bottle shampoos in their hotel rooms, allowing them to experience the brand’s commitment to salon-quality, sustainable haircare firsthand. The event highlighted Small Wonder’s innovative Wonder Bottle, a reusable, patent-pending solution crafted from sustainable materials, designed to keep the shampoo concentrate fresh and deliver the perfect amount of product with each use.

This collaboration between Small Wonder and Virgin Hotels Chicago seamlessly blended music, fashion, beauty, and sustainability, leaving a lasting impression on festival-goers. As attendees departed with their Wonder Bottle shampoos, they carried with them a piece of the festival’s magic, embodying Small Wonder’s mission to transform haircare with quality and environmental responsibility.
Creative Direction + Production