Creativity is being optimized to death, hence "Mad Ave Massacre" as the name of this game.
This project is a digital stress test for the modern advertiser, designed to see if a creative soul can survive the boardroom.
Whether playing as an indie ECD fighting to not sell out or a holding company CEO 'synergizing' humans into redundancy, players are forced to confront the trade-offs we make every day.
It’s a playable indictment of our industry.
Among the features of this text-based simulator:
As an agency, you can pitch clients and party in Cannes.
As a holding company, you can acquire agencies, and merge them into random acronyms.
Play "Mad Ave Massacre" here →
