Color Me Bold
Vidal Sassoon was looking for women who were on the verge of making a bold change, and to give them a bold look to go with it. After countless entries on social media, 5 finalists were selected from across the United States to fly to New York City and get customized Vidal Sassoon makeovers by celebrity hairstylist Ben Skervin. One grand prize winner received a trip to the ultimate style destination: London Fashion Week.
Creative Direction + Creative Technology