Good Starts Young Pedestals
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McDonald’s Create Your Taste: Subway Takeover
McDonald’s wanted to launch their new Create Your Taste stores in NYC, where you could completely customize your burgers using touchscreen technology.
To promote Create Your Taste, we prototyped a subway takeover that would let people create a burger just by riding the subway.
To promote Create Your Taste, we prototyped a subway takeover that would let people create a burger just by riding the subway.
Creative Direction + Creative Technology + Production
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