Deschutes Brewery has spent decades proving that good beer brings people together. Turns out the internet is a gathering place too.
HoneyWired designed and built Deschutes’ new home on Shopify — highly visual, easy to shop, and built around the whole brewery rather than just the part you can ship. Every product gets a page, whether it arrives at your door or you go find it on a shelf. The pub pages pull live beer menus from Untappd. Subscriptions, the beer club, and a color-coded events calendar all live under one roof.
We built the theme as a system, so the Deschutes team can run it themselves — and so sister brand Boneyard Beer could inherit the whole thing.
Every project on this site started with somebody describing a problem. If you’ve
got one — a launch, an activation, something that doesn’t exist yet —
tell us about it.
