Aug 06, 2024
Small Wonder Celebrates Lollapalooza Weekend at Virgin Hotels ChicagoIn collaboration with ad agency HoneyWired, Small Wonder hosted an unforgettable event to showcase their flagship product, the Wonder Bottle shampoo.
Small Wonder, the innovative and eco-conscious haircare brand, made a significant splash during Lollapalooza weekend with a captivating celebration at Virgin Hotels Chicago.
The celebration took place on Virgin Hotels Chicago’s Cerise Rooftop, offering stunning views of the city skyline. The exclusive step-and-repeat area allowed guests to capture their festival-ready looks against a backdrop of vibrant Small Wonder branding. The atmosphere was electric as festival-goers mingled and enjoyed the festive ambiance.
As part of the celebration, Small Wonder extended a generous gesture to 40 lucky hotel guests, gifting them with a complimentary Wonder Bottle shampoo in their rooms. This surprise delighted guests and gave them a chance to experience the brand’s commitment to salon-quality, innovation, and sustainability firsthand—while ensuring they had amazing looking hair all weekend long.
Throughout the weekend, Virgin Hotels Chicago buzzed with energy and excitement. Renowned DJs spun eclectic sets that kept the crowd dancing, while a highlight of the event was a live performance by Lollapalooza act Dasha. The rising star captivated the audience with her dynamic performance, adding an extra layer of excitement to the festivities.
Small Wonder’s Wonder Bottle shampoo is designed with both quality and the planet in mind. Introducing the reusable “Wonder Bottle,” Small Wonder’s patent-pending solution ensures the formula you know and love stays its freshest while in the shower. Not only does it keep the concentrate completely dry, but it also delivers the perfect amount of product each time. The Wonder Bottle is crafted from only the highest quality sustainable materials, making it a sleek, luxurious, and thoughtfully designed addition to any bathroom. This product reflects Small Wonder’s commitment to reducing waste and promoting a greener future.
The collaboration between Small Wonder, HoneyWired, and Virgin Hotels Chicago created a memorable experience that seamlessly blended music, fashion, beauty, and sustainability. As Lollapalooza attendees departed with their Wonder Bottle shampoos, they carried with them a piece of the festival’s magic, embodying the spirit of Small Wonder’s commitment to transforming haircare.
For more information on Small Wonder and their products, visit Small Wonder's Website.
About Small Wonder:
Small Wonder is a trailblazing haircare brand dedicated to creating innovative, high-quality, and sustainable products. Their Wonder Bottle shampoo is formulated to deliver exceptional results, leaving hair healthy, vibrant, and full of life while prioritizing environmental responsibility.
About HoneyWired:
HoneyWired is a dynamic ad agency known for its creative approach and impactful campaigns. With a focus on meaningful brand experiences, HoneyWired continues to push the boundaries of traditional advertising.
About Virgin Hotels Chicago:
Virgin Hotels Chicago offers a unique blend of modern luxury and eclectic charm. Located in the heart of the city, it serves as a vibrant hub for travelers and locals alike, providing an unforgettable experience with every stay.
The celebration took place on Virgin Hotels Chicago’s Cerise Rooftop, offering stunning views of the city skyline. The exclusive step-and-repeat area allowed guests to capture their festival-ready looks against a backdrop of vibrant Small Wonder branding. The atmosphere was electric as festival-goers mingled and enjoyed the festive ambiance.
As part of the celebration, Small Wonder extended a generous gesture to 40 lucky hotel guests, gifting them with a complimentary Wonder Bottle shampoo in their rooms. This surprise delighted guests and gave them a chance to experience the brand’s commitment to salon-quality, innovation, and sustainability firsthand—while ensuring they had amazing looking hair all weekend long.
Throughout the weekend, Virgin Hotels Chicago buzzed with energy and excitement. Renowned DJs spun eclectic sets that kept the crowd dancing, while a highlight of the event was a live performance by Lollapalooza act Dasha. The rising star captivated the audience with her dynamic performance, adding an extra layer of excitement to the festivities.
Small Wonder’s Wonder Bottle shampoo is designed with both quality and the planet in mind. Introducing the reusable “Wonder Bottle,” Small Wonder’s patent-pending solution ensures the formula you know and love stays its freshest while in the shower. Not only does it keep the concentrate completely dry, but it also delivers the perfect amount of product each time. The Wonder Bottle is crafted from only the highest quality sustainable materials, making it a sleek, luxurious, and thoughtfully designed addition to any bathroom. This product reflects Small Wonder’s commitment to reducing waste and promoting a greener future.
The collaboration between Small Wonder, HoneyWired, and Virgin Hotels Chicago created a memorable experience that seamlessly blended music, fashion, beauty, and sustainability. As Lollapalooza attendees departed with their Wonder Bottle shampoos, they carried with them a piece of the festival’s magic, embodying the spirit of Small Wonder’s commitment to transforming haircare.
For more information on Small Wonder and their products, visit Small Wonder's Website.
About Small Wonder:
Small Wonder is a trailblazing haircare brand dedicated to creating innovative, high-quality, and sustainable products. Their Wonder Bottle shampoo is formulated to deliver exceptional results, leaving hair healthy, vibrant, and full of life while prioritizing environmental responsibility.
About HoneyWired:
HoneyWired is a dynamic ad agency known for its creative approach and impactful campaigns. With a focus on meaningful brand experiences, HoneyWired continues to push the boundaries of traditional advertising.
About Virgin Hotels Chicago:
Virgin Hotels Chicago offers a unique blend of modern luxury and eclectic charm. Located in the heart of the city, it serves as a vibrant hub for travelers and locals alike, providing an unforgettable experience with every stay.
