Buffy Protein is rewriting the rules of healthy snacking with real chicken, cottage cheese, and bold flavor. For their first-ever pre-order launch, “Whoa, Buffalo,” the brand partnered with HoneyWired to create a digital experience that captures its clean ingredients and confident personality.

Built on Shopify, the new BuffyProtein.com delivers a fast, mobile-first experience that makes ordering simple — blending bold design, rich storytelling, and seamless checkout for an elevated DTC rollout.

HoneyWired’s work focused on flexibility, ensuring the site can easily expand as Buffy introduces upcoming flavors like Mighty Caesar and Hotshot Honey. The design system gives Buffy room to grow, from new product drops to future merch and retail partnerships.

“Whoa, Buffalo” marks Buffy Protein’s first step toward redefining what high-protein snacking can be — real food, bold taste, and ready for whatever’s next.

Visit buffyprotein.com to pre-order “Whoa, Buffalo,” or explore the project here.