Mattress advertising was a real snooze fest… until one competitor with "space age" memory foam technology invaded the category and stole market share. Sealy desperately needed to make innerspring mattresses relevant again and reverse the sales decline. To change the conversation with consumers, Sealy introduced a campaign that supports ALL the things people do in bed beyond sleep.

To demonstrate the features of their cheeky new "In Bed" App, we built an interactive experience that showed how it worked and prompted you to download it.